Discovering Sainte Marie island's people and traditions
Discovering the People of Sainte Marie: The Heart and Soul of Madagascar’s Pirate Island
When most visitors picture Sainte Marie Island (Nosy Boraha), they imagine turquoise lagoons, swaying coconut palms, and shipwreck tales of pirates. But beyond its postcard-perfect scenery, the island’s greatest treasure is its people — the friendly, welcoming community that brings the island to life.
A Unique Blend of Heritage
The native inhabitants of Sainte Marie are predominantly of Betsimisaraka descent, one of Madagascar’s largest ethnic groups. Historically, the Betsimisaraka people were coastal traders, fishermen, and skilled navigators. Over centuries, Sainte Marie’s location along Indian Ocean trade routes brought influences from African, Arab, Asian, and even European cultures — a legacy you’ll notice in their language, cuisine, and traditions.
This cultural melting pot also comes from the island’s colorful past as a pirate haven in the 17th and 18th centuries. European sailors, Malagasy locals, and settlers intermarried, shaping a distinctive community that is still proud of its mixed heritage today.
Life and Traditions
Life on Sainte Marie moves at a gentle pace. Fishing remains a cornerstone of the local economy, with men heading out at dawn in pirogues (traditional dugout canoes) to bring in fresh catch for the day’s meals. Women often run small market stalls, selling tropical fruits, vegetables, and handmade goods.
Hospitality is deeply woven into daily life — visitors are greeted with genuine warmth, smiles, and often a polite "Mbola tsara!" (a common Malagasy greeting meaning “still good”).
One of the island’s most important cultural traditions is the "famadihana" or “turning of the bones” ceremony, a Betsimisaraka practice honoring ancestors. Although not held every year, it’s a powerful reminder of the Malagasy belief in the close connection between the living and the dead.
Language and Communication
The local language is a dialect of Malagasy, but due to tourism and historical influences, many residents also speak some French, and a few know basic English. Don’t be shy about learning a few Malagasy phrases — it’s a surefire way to win hearts.
For example:
- Manao ahoana – Hello
- Misaotra – Thank you
- Veloma – Goodbye
Festivals and Celebrations
If you visit in July to September, you might join the locals in celebrating the Whale Festival, a joyous event marking the annual migration of humpback whales. The festival is not just about the whales — it’s also a showcase of Betsimisaraka culture, with traditional dances, music, boat parades, and storytelling. You can organize a whale-watching journey with Plaisance Océan Indien Madagascar Croisière. Early booking for a more interesting offer.
A Responsible Traveler’s Tip
While Sainte Marie is tourist-friendly, it’s still important to respect local customs. Dress modestly when visiting villages, always ask before taking someone’s photo, and consider supporting the local economy by buying crafts or dining in family-owned eateries.
Meeting the Heart of Sainte Marie
Whether you’re chatting with fishermen mending nets by the shore, learning how to cook romazava (a Malagasy stew) from a local grandmother, or dancing during a community celebration, the people of Sainte Marie will leave a lasting impression on your journey. They are more than hosts — they are storytellers, guardians of tradition, and the living link between the island’s fascinating past and its vibrant present.
In brief, you may come to Sainte Marie island for the beaches and whales — but you’ll stay for the warmth of its people.
